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Oud wood, which comes from the Aquilaria species of trees, is a resonant and revered ingredient in the perfume industry as well as in many cultures around the eastern part of the world. We have seen a trend in the industry where many brands release their own oud perfume, but many of these compositions unfortunately fall flat. The main issue is that the raw material itself tends to be very expensive, and it becomes difficult to use it in small-scale productions when one often resorts to making marginal profits. However, there is one brand that never compromises on the quality of their merchandise, and this brand is Louis Vuitton. Whether it concerns their leather goods or their fragrances, Louis Vuitton has a benchmark quality to their merchandise that is unmatched. Pur Oud is a fragrance from the designer brand that possesses a very high quality oud ingredient. Additionally, we have used the same high quality ingredient in our inspired expression, which is called Pure Oudh. Oud combines with synthetic amber and musk notes for the ultimate harmonious effect. Pure Oudh is oud done right!